Car&Boat Media is the French leader in classified ads and editorial content for cars, motorbikes and boats. This digital-only business is built around 4 strong brands: La Centrale, Promoneuve, Les Annonces du Bateau and Caradisiac.
Car&Boat Media aims to deliver a state-of-the-art customer experience throughout a vehicle’s lifecycle. Today, Car&Boat Media attracts 35 million monthly visits, generates revenue of €52 million, and employs more than 210 people.
La Centrale faced two key challenges: firstly to overhaul its business telephony system, and then to implement a contact centre management platform. The company chose Axialys and its Centrex and Voice Management solutions to:
We supplied Car&Boat Media with our Centrex solution, which initially helped the company optimize its telecom costs.
To achieve further efficiencies, Car&Boat Media also uses our Voice Management platform.
As well as cutting operating costs significantly, our solution enables call centre agents to continue using a single work application, as the agent banner is integrated seamlessly into SalesForce.
“Compared with our previous configuration, we’ve halved our telecom operating costs”
Nicolas Poulain, Head of IT Projects, Car&Boat Media