Business Case: La Centrale

Find out how La Centrale uses our Voice Management platform for its contact center and how it achieves cost-savings with Centrex

Our team

About the client

Car&Boat Media is the French leader in classified ads and editorial content for cars, motorbikes and boats. This digital-only business is built around 4 strong brands: La Centrale, Promoneuve, Les Annonces du Bateau and Caradisiac.

Car&Boat Media aims to deliver a state-of-the-art customer experience throughout a vehicle’s lifecycle. Today, Car&Boat Media attracts 35 million monthly visits, generates revenue of €52 million, and employs more than 210 people.

Client’s objectives

La Centrale faced two key challenges: firstly to overhaul its business telephony system, and then to implement a contact centre management platform. The company chose Axialys and its Centrex and Voice Management solutions to:

  • Challenge La Centrale’s business telephony costs while maintaining a high level of service quality.
  • Interface the contact centre management platform with the SalesForce CRM application
  • Meet La Centrale’s specific product configuration needs
Our team

Our solution

We supplied Car&Boat Media with our Centrex solution, which initially helped the company optimize its telecom costs.

To achieve further efficiencies, Car&Boat Media also uses our Voice Management platform.

As well as cutting operating costs significantly, our solution enables call centre agents to continue using a single work application, as the agent banner is integrated seamlessly into SalesForce.

“Compared with our previous configuration, we’ve halved our telecom operating costs”

Nicolas Poulain, Head of IT Projects, Car&Boat Media

Nicolas Poulain, Head of IT Projects, Car&Boat Media

Key project features

Integration with SalesForce

Integration
with
SalesForce

50% reduction in Centrex & Voice Management operating costs

50% reduction in Centrex & Voice Management operating costs

Tailored to specific requirements, needs and use cases

Tailored to specific requirements, needs and use cases

Personalized support and availability of teams

Personalized support
and
availability of teams

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