Business Case: Alain Afflelou

Discover how Alain Afflelou uses our Push SMS Pro platform to supplement its digital customer acquisition and loyalty strategy

Alain Afflelou

Client profile

A major player in the world of online contact lens retail, malentille.com provides its customers with a comprehensive range of products, enabling it to serve the needs of 98% of contact lens wearers. In October 2016, malentille.com was purchased by the Alain Afflelou group.

The client’s objectives

In a world in which internet users are finding their inboxes increasingly inundated and mobile phones have become one of the most powerful marketing levers used by any digital marketing strategy, Alain Afflelou called on the services of Axialys and its Push SMS Pro platform to:

  • Supplement and distribute its customer acquisition and loyalty marketing campaigns
  • Send out personalised online campaigns
  • Diversify its customer communications
Our team

Our solution

We made our Push SMS Pro platform available to the Alain Afflelou group.

Developed as a cloud-based technology, Axialys’ Push SMS Pro makes it possible to manage SMS campaigns completely autonomously.

The main management interface offers a rich range of features that both enable you to personalise and adapt the way SMS messages are sent out and provide statistical management feedback in real time.

Via the API, our clients are able to completely adapt Push SMS Pro to their own professional software tools.

“We needed an SMS specialist that would be able to quickly and easily adapt to and support our own systems. This is why we chose Axialys. “

Virginie ROUBI, co-founder of HappyView/MaLentille – ALAIN AFFLELOU Group

Nicolas Poulain, CarBoat Media IT projects leader

Project key elements

Meet specific project needs and requirements

Meet specific project needs and requirements

Be up and running in two weeks

Be up and running
in two weeks

Deliverability rate of 96%

Deliverability rate
of 96%

Professional and responsive assistance and support

Professional and responsive assistance and support

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