Interflora has been the leading flower delivery service for more than 70 years, working with 45,000 florist partners in 145 countries. In France, Interflora draws on a network of 5,200 local florists delivering no less than 1.7 million bouquets a year.
Interflora wanted to incorporate text messaging into their CRM strategy. Axialys’s Push SMS Pro platform was an obvious choice to:
“There are several reasons for our ongoing satisfaction: the product is reliable. On a day to day basis, our teams can work autonomously and flexibly.”
Cyrille Kittel, Interflora Marketing and E-Commerce Director
In the course of a year Interflora gradually integrated text messaging into its activation strategy to strengthen client engagement and boost acquistion. Interflora sent customers a promotional offer for Mothers’ Day 2016 and loyalty incentives developing a meaningful (budding) relationship with customers.